Shalishah Franklin, the creator of littleFOSTER agency, has more than fifteen years of experience implementing creative marketing and communications strategies for corporations, non-profits and everything in between. It is Shalishah's truest passion to help people connect.
Now in it's 9th year in Memphis, this professional ballet company is committed to increasing diversity in ballet by showcasing world-class dancers, training budding ballerinas and inspiring new patronage.
Integrated marketing strategies include communicating the need for increased diversity through topical commentary, humanizing the experience with empowering content and imagery, establishing Collage's commitment with transparent growth goals and empowering the organization's “tribe” through action-oriented initiatives.
Social following has increased by 143% across platforms, email marketing results are 16% above industry average and efforts have garnered notable press including Huffington Post, Allure, The Commercial Appeal, Vibe and Afropunk.
Organization of Black Aerospace Professionals (OBAP)
Founded in 1976, OBAP is dedicated to the encouragement and advancement of minorities in all aviation and aerospace careers through industry events, professional development, scholarships and youth-focused initiatives nationwide.
Inactivity and a disconnect between the organization and its members inspired thoughtful digital and social marketing strategies to support membership growth, fundraising and long-term commitment from partners including all major airline carriers.
Social following has grown by 364% across platforms and the organization's convention, with upwards of 1,500 in aerospace professionals in attendance annually, has sold out consistently during the last three years of brand management.
Ecco Domani Wine
Strategized and managed social media marketing to further galvanize consumer relationships for the premium Italian-inspired wine brand owned by E. & J. Gallo Winery.
Executed the very first social promotions for the brand. Influential partnerships with fashion and lifestyle bloggers including the Brooklyn Blonde were established to natively embed brand-related conversations and drive influencer-generated traffic to the digital promotion.
The Ecco Domani Domanifesto three-month social campaign secured 197,790 tab views, 1,716 promotion participants, and 6,595 organic views on the most popular contest-related wall post.